Privacy Policy

1. Data Controller

The data controller for this website is Astridia Ltd, a company registered in England and Wales. You can contact us at hello@arkbay.store. ICO registration number: [To be added].

2. What Data We Collect

We collect the following categories of personal data:

• Name, email address, and company name — collected when you book a call via Cal.com or submit an enquiry via our Tally intake form.
• Payment information — collected by Stripe when you pay for services. We do not store your card details directly.
• Usage analytics — collected via PostHog, including pages visited, browser type, and general location (country level). This data is anonymised where possible.
• Cookie consent preference— stored in your browser’s local storage.

3. Legal Basis for Processing

• Contract performance — processing your name, email, and project details is necessary to deliver the services you have requested.
• Legitimate interest — analytics data is processed to improve our website and understand how visitors interact with our content, balanced against your privacy rights.

4. Third-Party Processors

We share data with the following trusted processors:

Each processor operates under their own privacy policy and data processing agreements aligned with UK GDPR requirements.

5. Data Retention

• Client data (name, email, project details) — retained for 2 years from the end of the client relationship.
• Analytics data— retained per PostHog’s default retention settings.

6. Your Rights Under UK GDPR

Under UK data protection law, you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Eraseyour data (“right to be forgotten”) where applicable.
• Restrict processing in certain circumstances.
• Port your data to another service in a machine-readable format.
• Object to processing based on legitimate interests.

To exercise any of these rights, please contact us at hello@arkbay.store. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

7. Cookies

This site uses analytics cookies via PostHog to understand how visitors use our site. You can accept or decline cookies using the banner displayed on your first visit. You can change your preference at any time by clearing your browser’s local storage.

8. Contact

For any questions about this privacy policy or your personal data, please contact: hello@arkbay.store